The Fall 2020 collection reinterprets classic Sincerity looks with romantic and dynamic styling. This season’s wedding gowns are as timeless as your big day!


Adore by Justin Alexander

The introductory season of Adore by Justin Alexander focuses on light, trendy, and relaxed styles with elegant touches. It was designed for the chic, fashion-forward budget conscious bride looking for a fresh look for her big day. A collection of uncomplicated beauty.


Justin Alexander

This season is sophisticated and stylish. Modern clean styling is paired with captivating details; while floral embroideries and exquisite trains add romance. Figure flattering and sultry styles complete this elegant collection.


‘Exclusive’ Designer Gowns

Your Bridal gown is so much more than just a dress, it is a statement of style and personality. Each and every bride deserves to feel  beautiful on their wedding day. We host a range of over 60 closeout gowns available to purchase off the peg the same day from a variety of designers that are no longer available for made to order. Prices range from £195-£995


Justin Alexander Signature

The Justin Alexander Signature Spring/Summer 2021 collection was inspired by the sleek and sultry vibe of 1930’s jazz. This season’s wedding gowns have depth, range, and drama. A medley of elevated, edgy, and fashion-forward designs.



Fall in love by creating your own unique look with our stunning selection of preloved gowns. Luxury labels at affordable prices, up-cycled bridal gowns for the ethical and eco friendly bride.